Brief
As a non-profit who also serves our furry family members, Foothill Unity Center was running severely low on cat food and litter and needed to create a campaign to ask for donations. The goal was to ensure that we fill our pet bank through not only short-term means, but also create a few sustainable methods that can help keep our supply steady.
As a cat owner myself, I enlisted the help of my own stray-now-adopted cat, Felix, to be our "FUCI Meow-keting Representative".
My Role
Marketing Strategy, Graphic Design, Email Marketing, Social Media Strategy, Community Outreach
Applications Used
Adobe Creative Suite, Canva, Constant Contact
Outcomes
Together, Felix and I increased cat food donations through in-person donations, community partners, Amazon and Chewy wish lists.
Social Media
Printed Flyers
