Brief
As a non-profit who also serves our furry family members, Foothill Unity Center was running severely low on cat food and litter and needed to create a campaign to ask for donations. The goal was to ensure that we fill our pet bank through not only short-term means, but also create a few sustainable methods that can help keep our supply steady.
As a cat owner myself, I enlisted the help of my own stray-now-adopted cat, Felix, to be our "FUCI Meow-keting Representative".
My Role
Marketing Strategy, Graphic Design, Email Marketing, Social Media Strategy, Community Outreach
Applications Used
Adobe Creative Suite, Canva, Constant Contact
Outcomes
The campaign increased cat food and litter donations through a combination of community partnerships, in-person contributions, and Amazon and Chewy wish lists. It also established sustainable donation channels that continue to support the Pet Food Bank beyond the initial campaign.
Deliverables
Campaign branding and visual identity, social media graphics, email newsletters, Amazon & Chewy wish lists, print flyers, community partner outreach materials
*Copy:
Our meow-keting department representative, Felix 😺, is calling out to our community for help to fill our pet bank with cat food and litter! We are in urgent need of any brand of dry and wet cat food, treats, and litter.
Ways you can help:
😽 Chewy and Amazon Wishlist: Order from the comforts of your space and have it delivered directly to our warehouse. Links in our bio or scan the QR codes on the last slide.
😻 Donate: Designate your donation funds to cat food and supplies. Link in the bio or scan the QR code.
😸 Cat food drive: we can provide bins and coordinate drop off and pick up! Please email wendy@foothillunitycenter.org for more information.
🐱 Drop-off: We welcome any in-kind donations at our Monrovia location during operating hours:
📍790 W. Chestnut Ave., Monrovia CA
🕛 M-F 9AM-4PM
Thank you for your support in caring for our families with 🐈💙
Ways you can help:
😽 Chewy and Amazon Wishlist: Order from the comforts of your space and have it delivered directly to our warehouse. Links in our bio or scan the QR codes on the last slide.
😻 Donate: Designate your donation funds to cat food and supplies. Link in the bio or scan the QR code.
😸 Cat food drive: we can provide bins and coordinate drop off and pick up! Please email wendy@foothillunitycenter.org for more information.
🐱 Drop-off: We welcome any in-kind donations at our Monrovia location during operating hours:
📍790 W. Chestnut Ave., Monrovia CA
🕛 M-F 9AM-4PM
Thank you for your support in caring for our families with 🐈💙
