Brief
Foothill Unity Center has been hosting their annual Back-to-School event for over 25 years, mostly at the historical Santa Anita Race Track. The goal of the event is to provide local students with everything they need to succeed—backpacks, school supplies, clothing, and more. Our internal focus and messaging this year was to pivot from solely collecting school supplies to also include an emphasis on sponsorships, vendors, monetary donations, and volunteerism. Together, all of these help ensure a successful event to empower our local students to start school with confidence.
In addition to this, we also launched our Back-to-School Ambassador Program, which involves a group of carefully selected volunteers who would aid us during the fundraising duration to solicit donations. In collaboration with the Volunteer Coordinator, I was responsible for creating the media kit for the ambassadors to use: View Here
My Role
Marketing Strategy, Graphic Design, Email Marketing, WordPress Website Management, Social Media Strategy
Applications Used
Adobe Creative Suite, Canva, Meta Business Suite, Constant Contact
Campaign Branding
Social Media Graphics
Social Media Reel
E-Invite
Printed Flyers
